StomaLink & BeautyLink

TL;DR

Case study detailing how NERDS Computing designed and developed a SaaS platform for Reachman, enabling seamless appointment management, real-time communication, and document handling between clients and specialists.

About the Client

Reachman is a multidisciplinary consultancy delivering advisory, training, and business solutions across the financial, beauty, and head-hunting / talent acquisition sectors.

Challenge & Objectives

The client aimed to expand their portfolio of services by developing a SaaS platform designed to manage appointments, client–specialist communication, and the resulting documentation in a unified, cloud-based system.

The objective was to digitalize the client-specialist relationship end-to-end — improving user experience, streamlining administrative workflows, and enabling real-time collaboration between clients and professionals.

Technical Solution

The main objective was to keep development costs low while ensuring long-term sustainability — allowing resources to be redirected toward marketing and market validation. The system needed to remain stable and maintainable, ready for a future UI redesign and gradual microservices migration.

We began with an MVP targeting dental clinics, designed to test real-world demand and validate the platform's business model. Following the initial launch, we implemented short feedback loops to rapidly iterate on features, usability, and performance based on user input.

• Appointment management platform
• WEB & Mobile Apps
• Realtime chat service
• Document management

Results & Impact

After successful validation, the platform matured into a white-label SaaS solution, allowing seamless customization and rebranding for diverse business verticals. It was later expanded into the beauty industry, where it achieved strong user adoption, increased engagement, and sustained commercial growth.