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Video Platform Engineering

DRM, playback and content workflows.

Three angled video-platform panels showing a mountain-lake player, content library and streaming analytics beside a silver ring

We build and improve video streaming platforms for content owners and streaming teams. Our work covers content protection, video processing, viewer applications and editorial tools, whether you are launching an OTT service that delivers video over the internet or updating part of an existing platform.

  • 38%

    of downstream traffic was attributed to video apps in Sandvine’s March 2024 report.

    Global fixed and mobile operator sample; social apps are a separate category.

    Sandvine · March 2024
  • 44.8%

    of U.S. TV viewing was streaming in May 2025, surpassing broadcast and cable combined for the first time.

    Nielsen’s The Gauge measures viewing through a television screen.

    Nielsen · June 2025
  • 74%

    of global mobile data traffic was video at the end of 2024, according to Ericsson.

    Reported in the June 2025 Mobility Report; a traffic share, not a viewing-time measure.

    Ericsson · June 2025

When custom OTT development makes sense

A managed streaming service can be a practical starting point. Custom development becomes useful when your catalog, access rules, editorial workflows or viewer experience need capabilities that your existing tools do not provide.

We assess what to build, extend or retain. A project may focus on one part of the service, such as the player, content pipeline or administration portal, while continuing to use established encoding, DRM and CDN providers.

DRM integration and playback access

We integrate DRM services with video packaging, players and subscriber access rules. Systems such as Widevine, FairPlay and PlayReady are selected according to the target devices, player capabilities and content rights requirements.

The work connects encrypted content, license requests and entitlement checks so authorized viewers can play the content their account permits. We test successful playback as well as expired access, license failures and unsupported device combinations against an agreed compatibility list.

Video processing and playback performance

We develop encoding and packaging workflows for HLS and DASH, including multiple quality levels, subtitle conversion and preview thumbnails for seeking. When playback is slow or unreliable, we examine startup time, buffering, seek behavior and errors across the player, media files and CDN delivery.

For live services, we assess the delay from capture to playback and where it can be reduced. Latency targets, picture quality, device compatibility and delivery costs need to be considered together. We agree a baseline and test changes on representative devices and network conditions.

Video streaming app development

We build viewer interfaces that connect catalog browsing, search, account access and playback. The scope can include watchlists, subscription flows and integration with an existing player or platform API.

Web applications, mobile apps and connected-TV experiences have different controls and constraints. We agree the supported platforms first, then design and test navigation, captions, keyboard or remote-control interaction, and loading and error states for those environments.

Video CMS and editorial tools

We build content management tools for the people preparing and publishing your catalog. These can cover titles and descriptions, artwork, subtitles, availability windows and the collections shown in viewer applications.

Role-based access and validation help teams control who can change or publish content. Processing status, useful error messages and retry workflows help editors follow an asset from upload to availability and resolve problems without losing track of the work.

Assessment, delivery and support

We begin with your content, target devices, rights requirements and current platform. Together we choose a focused first release, define acceptance criteria and estimate the engineering work and ongoing provider costs. A pilot can validate packaging, protected playback or an editorial workflow before a wider rollout.

Changes are delivered in stages with testing, monitoring, recovery planning and documentation. We can work alongside your existing engineering team; our streaming platform case study describes this collaboration model. Ongoing support and responsibilities are agreed as part of the handover.

Frequently asked questions

How much does it cost to build a streaming platform?

Cost depends on the catalog, target devices, content protection, integrations and editorial workflows. We estimate an initial scope after reviewing these requirements. The estimate distinguishes development work from recurring encoding, storage, CDN, DRM and other provider costs.

Should I build or buy an OTT platform?

A managed platform may suit standard publishing and playback needs. Custom development is useful when specific workflows, integrations or viewer features are missing. You can also combine managed services with custom applications rather than rebuilding every part of the platform.

Do we need Widevine, FairPlay and PlayReady?

The combination depends on your content rights requirements, target devices, operating systems and player support. A multi-DRM provider can simplify integration, but it does not replace compatibility testing. We agree the supported combinations and validate them before rollout.

Can you improve an existing streaming platform?

Yes. We can work on a specific component, such as packaging, protected playback, the viewer interface or editorial tools, alongside your team. We assess dependencies, test the change and plan a staged rollout with monitoring and a recovery path.

How long does it take to launch an OTT platform?

The schedule depends on scope, existing components, provider access, content preparation and device testing. We estimate a first release after assessment and identify dependencies such as licensing and app-store reviews. A focused pilot can validate the main assumptions before wider delivery.

Let's talk

Let's discuss your team's needs.

Tell us what you're building or where your team needs support.

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